Seth Godin is my author hero. The guy is non-stop publishing something. In this book it’s an Audible version of a talk he was giving. He touches on a good amount of items that are mentioned in many of his other books, such as Purple Cow and Lynchpin.

My takeaway: As an entrepreneur with the goal of running a successful cyber security startup solving real customer problems (not just pump and dump security), Seth has a good thing to say, “You don’t have to go all in. Go in a little at a time.” You don’t have to mortgage your house, your car, take out $1Mil in business loans, and quit your job to start something new. Set small goals and continue to achieve them.

Thanks Seth for sharing another incredible bit of your knowledge.

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